Headline averages get us so far, but looking at market dynamics by location provides a greater understanding of key rental market metrics.
In London, some themes run true across all boroughs, but there are interesting divergences in the data, too.
For all London boroughs, the average proportion that renters are spending on rent is consistently above 30%. The borough range is from 30.1% in Havering to 35.3% in Hammersmith & Fulham.
The London borough average rent is £1,887 pcm, with the highest in Kensington & Chelsea (£2,820 pcm) and the lowest in Bexley (£1,405 pcm).
One of the indicators where there is a wider range across boroughs is the proportion of households in the private rental sector. This ranges from a low of just 15% in Bexley through to a high of 43% in Westminster.
Across all boroughs, we can see that the lion’s share of renter demand falls within a 10-mile radius. On average, 80% of new lets are to renters who have moved within this distance. The average lease length across London boroughs is 2.9 years, but this can be as high as 4 years, and as low as 2.1. Source: PriceHubble, Census 2021. Median renter earnings are filtered for earnings (£10k to £500k). All data is for the 12 months to end June 2025