With more homes for sale, buyers have plenty of choice, so a realistic asking price from day one is the best way to stand out from the crowd.
Just 7% of agents say offers are currently being accepted at or above asking price, according to the latest Dataloft by PriceHubble poll of subscribers, while nearly half (47%) are seeing sales agreed within 5% of asking. A further 40% report offers being accepted 5% to 10% below asking, and 7% are seeing discounts of more than 10%.
Overpricing can mean a second attempt at selling: a quarter of homes newly listed in September had already been on the market in the past year without finding a buyer, and six in ten of those have returned at a lower asking price.
The good news is that sellers who price realistically from the outset, with advice from a local agent, can still find a buyer quickly. Source: Dataloft by PriceHubble poll of subscribers, Zoopla House Price Index September 2026.