Blog Post

Broadband speeds have bearing on buyer choice

Emily - Head Emily Utratny Aug 27, 2020, 10:15 AM

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During lockdown internet users spent 18% more time on the internet. The importance of broadband speed to homemovers has increased and can be an important factor when choosing the next home.


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The increased importance of internet speed can be seen in take up figures. In 2019, 74% of home broadband connections were superfast products compared to 66% in 2018, 58% in 2017 and 49% in 2016.


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Dataloft's Homemover Survey revealed that for 16% of buyers, broadband speed had become more important than before lockdown.


Vendors should consider improving internet speeds in their homes, often an easy change to make. Source: Dataloft, Ofcom

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