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What information is most important for buyers?
Three quarters (75%) of buyers said a floor plan was very important information when searching for a property, according to the 2020 Property Academy Home Moving Trends Survey analysed by Dataloft.
Quality of photographs (55%), description (52%) and number of photographs (50%) were also very important in a property search.
Despite the pandemic stopping physical viewings during Lockdown One, only 16% of buyers said a video tour was very important.
Energy Performance Certificates were more important to older buyers than younger buyers. 31% of over 65s said it was very important, compared to 20% of under 35s. Source: Dataloft, Property Academy Home Moving Trends Survey 2020
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