Blog Post

First finishers price it right

Dewi Dewi Jones Jul 10, 2023, 12:30 PM

Property prices have moderated and while demand remains across the market, sensible and realistic initial pricing impacts on sales success.

Data from Rightmove indicates that properties that experience a price reduction are 10% less likely to go under offer. They are also on the market for more than double the time, before they go SSTC (Sold Subject To Contract).

After a period in which property prices have risen sharply, sellers can be overly optimistic in their expectations. Experienced and knowledgeable agents will price the property for the current market.

Latest research by Zoopla indicates that the average reduction on initial asking price at point of sale is 3.8%, although more than 40% of recent sellers have accepted offers of 5% or more below. Source: #Dataloft, Rightmove, Zoopla.

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"Sean was really lovely on our inspection. Quick, easy and efficient. Thank you!"

- Roberta

"Gill and Abbey were quick and efficient to get my place sorted"

- Charlene

"Abbey was a fantastic help"

- Olivia

"I was shown around a property by Abbey Bird, it was a lovely viewing"

- Sophia

"We are both so happy with the agents"

- Megan

"It has always been prompt action on any issue raised and the feedback has been positive."

- Oketokun

"Sean is lovely every time he comes round to do an inspection on the house, really polite"

- Charlotte

"Abbey was lovely, really helpful and informative, thank you!"

- Lisa